Brand Guidelines

Color Palette

Honeycomb of student images and patterns

Primary Colors

Our color palette is a vital and distinctive aspect of our identity. Properly utilizing these colors is a simple yet effective way to ensure consistency in all our materials, reflecting a cohesive Saint Mary’s brand. It is essential to maintain dominance of Lasallian Navy and have SMC Red as the primary accent color.

Lasallian Navy

CMYK: 100 / 84 / 39 / 32
RGB: 20 / 50 / 87
HEX #143257
PMS: 534 C

Navy blocks in 100%, 70%, 40%, 20% opacity

SMC Red

CMYK: 9 / 98 / 89 / 1
RGB: 216 / 39 /50
HEX #D82732
PMS: 1795 C

Secondary Colors

The secondary supporting colors, representing the diverse hues observed around campus, should complement and flow consistently throughout any given piece or series of materials. While Lasallian Navy and SMC Red should still be the primarily used colors, one to three secondary colors may be used in addition on any given deliverable.

Opacity and Color Matching

Colors should be used primarily at 100% opacity, but for optimal legibility and variety, each of the colors in the palette can also be used at opacities of 70%, 40%, and 20%. Depending on the application, correct color match should be utilized (CMYK, RGB, HEX, or Pantone).

By adhering to these color guidelines, we reinforce the strong visual presence and unified identity that defines Saint Mary’s College of California.

The Cross

CMYK: 18 / 12 / 22 / 0
RGB: 209 / 210 / 196
HEX #D1D2C4
PMS: 7527 C